Introduction & warm-up (40 minutes)
The easiest and fastest interaction ever known is a "1-click" gesture.
Finally, after the smartphone era, technology allows people to access connected 1-click devices to get what
they want with the simplest interaction.
Today we can say: "Yes: there is life after the smartphone!"
In the worskshop we'll get a full overview and understanding of the 3 main implications related to a 1-click
1-Why? why should people adopt a 1-click device? what is the benefit? Why 1-click devices can be better
than a smartphone app.
2-How? How many different 1-click experiences (= design + interaction)?
3-Business model: value proposition and revenues
Also some actual real cases will be presented and discussed (La Comanda, Amazon, ...)
Hands-on (2.5 hours)
Working groups will have the opportunity to work on a real case.
A service / customer cluster target will be identified.
They will prepare value proposition and business model, together with a simple go-to-market plan.
A simple competition analisys will be welcome.
Each group will be equipped with a 3D modelling tool in order to prepare a mockup of the