Frontiers Healthcare

Berlin, November 2016

Dan Saffer

VP, Products - Mayfield Robotics

Dan Saffer is a creative director, interaction designer, and author who’s been featured in The Wall Street Journal, The New York Times, Wired, Fast Company, and BusinessWeek. Dan’s insightful, thoughtful approach to design has been captured in the three books he’s written—Designing for Interaction, Designing Gestural Interfaces, and Designing Devices—which are required reading for any student of interaction design. His latest book, Microinteractions, was published in 2013 to great acclaim.

He is currently Creative Director, New Products at Jawbone where he designs next generation products and services for wearables and consumer electronics.

Since 1995, Dan has designed devices, consumer electronics, appliances, wearables, car interiors, apps, websites, services, and robots which are used by tens of millions every day. He has worked on projects for Philips, Microsoft, Samsung, HP, CNN, Cisco, TiVo, Logitech, Autodesk, and a host of startups including Emotiv and Anybots.

Microinteractions: A workshop on how to design details Workshop
It's the small details that turn your product from one that's just tolerated to one that's loved. But how do you focus on details? This hands-on workshop will walk participants through the process of designing and refining microinteractions. We'll start with an introduction to microinteractions and step through the microinteractions model which sets the structure for the workshop. We start by focusing on Triggers: the manual controls and system conditions that start all microinteractions. We'll do exercises on triggers, one of which is around the principle of Bring The Data Forward. We’ll then focus on Rules, the "interaction" part of microinteractions. We'll do exercises around Preventing Human Error and Don't Start From Zero—adapting the microinteraction to what's known about the user and/or the environment. After a quick break, we'll tackle the third part of microinteractions: feedback. We'll discuss animation, sound, and the messages that feedback conveys, then do exercises, including ones on Using The Overlooked, where we take various pieces of UI to see how they could be reused for feedback, and another on Speaking Human: how can we take utilitarian copy and make it more humane. Loops and Modes are the last part of microinteractions. We'll talk about when to use modes and do an exercise around Long Loops: how to extend your product into the future. We'll end the workshop by discuss how to incorporate microinteractions into the design and overall product process, including how to sell them to clients and internal stakeholders.


  • Vodafone
  • IMS
  • DGI
  • Doing
  • Healthware
  • Intesa SanPaolo
  • FROG
  • Digitalic
  • Digitalic
  • Tiragraffi
  • PagineMediche
  • Ninja Marketing
  • Videum
  • Attitudo
  • Talent Garden
  • Better decision
  • IoE TV
  • IoT EXPO