Frontiers Healthcare

Berlin, November 2016

Jörg Land

Founder and CEO - Tinnitracks

Jörg Land is Founder and CEO of Hamburg-based Sonormed GmbH, the developer and provider

of Tinnitracks, an award-winning digital medical technology for the treatment of tinnitus. He can

look back on many years of experience in the field of mobile and online technology and has

worked for NOKIA, OTTO and the Bertelsmann Group; Jörg holds a degree in European Business


“Jörg Land, one of the founders, 37 and the counterpart of the Hanseatic merchant in the digital

age: attentive, but not intrusive; brisk, but never brash.” Süddeutsche Zeitung (March 30, 2015)

The Anatomy of a Start-up Workshop
A journey inside a successful Digital Health startup from the conceiving of the idea, through the implementation and the funding process, until the release on the market. An interactive dialogue between digital health stakeholders, to unfold the challenges when building a business in digital healthcare, to discover everything that is behind the scenes to build a successful startup. A journey through a success case: Tinnitracks, a manifold awarded digital medical product for the neuro-acoustic treatment of tinnitus, a unique set up that led to a digital treatment that is integrated into the existing health setting, a certified medical device and the first reimbursed mobile app in Germany.


  • Vodafone
  • IMS
  • DGI
  • Doing
  • Healthware
  • Intesa SanPaolo
  • FROG
  • Digitalic
  • Digitalic
  • Tiragraffi
  • PagineMediche
  • Ninja Marketing
  • Videum
  • Attitudo
  • Talent Garden
  • Better decision
  • IoE TV
  • IoT EXPO