In the past, ownership of the shopper sat very much with the retailer. Now through mobile phones and location based technologies, brands can recapture their share the shoppers' attention, dialoguing with their customers directly, independent of their current shopping habits and behaviours.
During this hands on workshop, you will explore and understand the value that could be extracted from the data collected via beacons and wifi location based services within typical retail contexts. By identifing the specific needs of key stakeholders in the retail value chain, such as shopping mall building facilities management, supermarket owners, omni-channel marketing & brand managers, we aim to explore opportunities for location based data sources to create value.
- An open exchange of experience and ideas on the role of location based services in retail context.
- Capture insights on the opportunities and challenges for location based services and data captured.
- Identify how different stakeholders can leverage data sources across the value chain.