Protagonist of digital in quintessentially analog companies – but also deeply involved in the preservation of substance in a never-ending storm of digital gadgets, services, platforms, smoke, mirrors and…
At Moleskine Peter has been responsible for the expansion of the eCommerce business, the reach and performance of digital marketing vehicles and eventually establishing a digital business for the company.
Currently Peter spends most of his time driving digital innovation within the development of meaningful analog and digital consumer propositions and the development of a relevant retail experiences using technology to enable consumers – and their understanding of the capabilities of simple but smart objects.
Prior to joining Moleskine, Peter spent 13 years with LEGO – overseeing the expansive development of their online presence – and being part of the team to take the company through its rough patch in the early years of the millennium.
Saving the Dinosaurs: the importance of substance in contemporary life Talk
The presentation takes its starting point in Peters experiences across the last 18 years
working for companies that evolution would determine extinct – yet are showing
Using the Moleskine story as a backdrop the presentation focuses on the activities and
projects under Peters direction that are re-defining the category and expanding the